Help for parents: a clear plan for subjects, university and scholarships.
Your teenager has big choices ahead. William Cognity, an educator and psychologist with 19 years in schools, helps families turn worry into a plan. Your child leads. You stay part of it.

Session one
What happens in the first meeting
A calm, 50-minute talk with your child. You can join the last part.
Welcome and privacy
William explains the purpose, what stays private and when an adult must be told. Your child agrees to take part.
Your child's story
What they enjoy, what they are good at, and what they hope for. Real examples, no labels.
Options and worries
Courses, universities, scholarships and other paths. What is unclear, and what gets in the way.
One or two small steps
A short plan your child owns, with a review date. A written summary follows.
By age
Where to start
Ages 14 to 18
Choose subjects, build a university list, plan applications.
More than university
Honest about every path
University is one road. We look at all of them.
- University degrees at home or abroad
- Apprenticeships and vocational courses
- Going straight to work
- A gap year with a plan
Safe and private
Parents or guardians give permission for students under 18. William explains privacy at the start of every session. We never share a child's story without a clear reason.
Questions
Questions parents ask
Will you tell my child what to study?
No. William helps your child find their own answer. The student leads and owns the choice. Parents are part of the plan.
Do parents join the session?
Yes, if you wish. There is a student and parent meeting where the student presents their plan and everyone agrees on next steps.
What if my child does not want to go to university?
That is fine. We look at university, apprenticeships, vocational courses, work and gap years, and compare them honestly.
Is it safe and private?
Sessions start by explaining what stays private and when an adult must be told. Parents or guardians give permission for students under 18.
Can you promise a place or a scholarship?
No. No one can. We help your child apply as strongly as possible and make informed choices.
What does it cost and how do we book?
Write to us. We reply by email and share the session length and the price before you book. Sessions are online.