Middle School Career Counselling with William Cognity
Help young students find what they like and what they are good at, before big subject choices start.

Who it is for
For students aged 11 to 14 and their parents
Students in Years 6 to 9 who ask "what do I want to be?"
Parents who want a calm, clear start
Schools that want a plan for the younger years
How it works
Three simple steps
Talk
A friendly one-to-one talk about interests, strengths and school life.
Explore
Short activities that turn interests into ideas for study and work.
Plan
A simple written plan for the next year, shared with parents.
What you leave with
Clear things you can use
- A list of interests and strengths in plain words
- Three ideas to explore this term
- A plan for the next subject choices
About your coach
William Cognity is an educator, psychologist, psychometrist and academic and career coach with 19 years in schools across ten countries. He is the founder of Cidentify and the author of five books.
Meet WilliamQuestions
Common questions
Is this too early for career help?
No. At this age the goal is to explore, not to decide. It keeps doors open for later.
Does my child take a test?
Only if you want one. A short, age-suitable quiz can start the talk. It never labels your child.
Do parents join?
Yes. Parents can join part of the session or get a short summary.
What does it cost?
Write to us. We will tell you the length and the price before you book.