From Year 8 to the university offer
One clear path from picking subjects to university and work. It comes from 19 years in schools in ten countries.
Get the free starter kit Free. Takes under a minute.
William CognityHead of career guidanceWhere William has led and taught:
Meet William
Get help with subjects, university forms, scholarships and studying abroad. Talk one to one with William. Leave with a written plan.
One plan for every stage
William's plan grows with the student. It starts with first interests and ends with a university offer.
"How do I get in, and how do I pay for it?"
More than one child? It is all one plan.
The 4-4-4-4 Framework
William's plan for counsellors and schools. Four parts, four steps each. You always know what comes next.
What every session stands on
Where each student is on the path
What you do with them next
How you show what changed
This is a new idea. Experts have not tested it yet. We say so up front.
One method, five applications
Career guidance is ready first. The others come after we check them.
Classroom implementation.
Being madeHabit-building and learning plans.
Being madeValues and school programmes.
Being madeFamily routines and reflective exercises.
Being madeFree, five minutes
A short quiz about personality, skills, interests and goals. It is a talk starter, not a test. It does not label you.
Start the quiz 28-day challengesSixteen short statements. You get a result and three questions to think about.
Hi, I'm William Cognity. I began as a physics teacher in Odessa in 2007. Since then I have spent 19 years in schools. I have been a counsellor, a head of career teams and the founder of Cidentify.
Every student I met asked three things. Where am I going? How do I get in? How do I pay for it? Most schools had no clear way to answer.
I put my years of work into one method. Now counsellors do not have to start from zero.
William Cognity
Your guide
One guide. One plan. No mixed messages.
Teacher since 2007. Head of career guidance. Author of four books. Maker of the 4-4-4-4 Framework.
William started it in 2020. It gives school counsellors a clear way to work.
Everything William offers
One plan in every form. Pick the step that fits you today.
A quick guide, one activity and one worksheet.
Clear guides for counsellors, mentors, students and families. On Amazon.
Manual, activities, worksheets, slides and tracker. EUR 59.
A private talk with William and a written plan.
Programme design and counsellor training for your school.
Talks about university choice for students, parents and staff.
What changes
Today's choice gets easier. So does the next one.
You have a method, not a pile of tips. When a deadline or a doubt comes, you know what to do.
The beginningStudents learn to plan, to research and to choose. No one chooses for them. They are guided.
The shiftStudents, parents and counsellors see the same path. They can see what has changed.
The arrivalWhat people say
There are more choices ahead than behind you. Your timing is good.
Get startedA teacher, author and founder. He has worked in schools since 2007. He now leads career guidance for a school group in four countries.
A private talk about where you are and what comes next. You get a written plan. Write to us for the length and price.
School counsellors, school leaders, mentors, students and families.
Yes. You get a quick guide, one full activity and its worksheet.
Not yet. It is a new idea. We would rather say that plainly than promise too much.
All four are on Amazon. See the whole Amazon store.
Get simple career tips in your inbox.
